Assignment 1 - BCG Matrix
Dustin Gregoire Professor Xu BUS 260 Thursday, February 7, 2019 BCG Matrix - Nike What’s the point of using the BCG matrix? The BCG matrix is very useful for companies to analyze their business brand portfolio, its potential, and adjusting their strategies to reach their business goals. Some of these strategies might be to discontinue a less popular item or increase production on a rising star. In this BCG matrix, one will find multiple Nike products. Why Nike? Personally, I prefer Nike products over the other competitors. In addition to this, I’ve always thought that the Nike brand was very well advertised, along with having an amazing social media presence. That leads me to why I am researching more into Nike. From the type of items Nike produces, I will be analyzing the Nike Footwear line, the Nike Apparel line, and lastly the Nike Equipment line. I used information from Nike’s 2016 & 2017 annual reports, along with annual reports from 2017 made by Adidas, Pum...