Dustin Gregoire - USM Marketing

Dustin Gregoire Professor Xu BUS 260 Thursday, February 7, 2019 BCG Matrix - Nike     What’s the point of using the BCG matrix? The BCG matrix is very useful for companies to analyze their business brand portfolio, its potential, and adjusting their strategies to reach their business goals. Some of these strategies might be to discontinue a less popular item or increase production on a rising star. In this BCG matrix, one will find multiple Nike products. Why Nike? Personally, I prefer Nike products over the other competitors. In addition to this, I’ve always thought that the Nike brand was very well advertised, along with having an amazing social media presence. That leads me to why I am researching more into Nike. From the type of items Nike produces, I will be analyzing the Nike Footwear line, the Nike Apparel line, and lastly the Nike Equipment line. I used information from Nike’s 2016 & 2017 annual reports, along with annual reports from 2017 made by Adidas, Pum...

I think when most people think of fast food Mexican places, both Chipotle and Qdoba usually come to mind. However, I think that Chipotle definitely has the four P's down - Qdoba, not so much. Product: Both sell relatively the same products - Mexican food. Qdoba however has some different stuff like taco bowls and soups! Price: Chipotle burritos are typically cheaper than Qdoba's - standard meat + rice + beans + cheese + salsa is ~$8.10 for Chipotle and ~$8.75 for Qdoba. Personally as well, Chipotle's burritos are more well structured and tasty! Promotion: Chipotle has the promotion game on lock down. They're everywhere I look on social media. Always collaborating with other celebrities or relevant companies, making their brand known. They also often offer discount days and what not for specific groups of people, such as college students! Place: Chipotle has their own building in South Portland, right across from the mall - not directly next to any crazy competitors...

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