Assignment 2 - Perceptual Map







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Assignment 1 - BCG Matrix

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Dustin Gregoire Professor Xu BUS 260 Thursday, February 7, 2019 BCG Matrix - Nike     What’s the point of using the BCG matrix? The BCG matrix is very useful for companies to analyze their business brand portfolio, its potential, and adjusting their strategies to reach their business goals. Some of these strategies might be to discontinue a less popular item or increase production on a rising star. In this BCG matrix, one will find multiple Nike products. Why Nike? Personally, I prefer Nike products over the other competitors. In addition to this, I’ve always thought that the Nike brand was very well advertised, along with having an amazing social media presence. That leads me to why I am researching more into Nike. From the type of items Nike produces, I will be analyzing the Nike Footwear line, the Nike Apparel line, and lastly the Nike Equipment line. I used information from Nike’s 2016 & 2017 annual reports, along with annual reports from 2017 made by Adidas, Pum...
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Ch9 Questions

In chapter 9, segmentation, positioning, and targeting were taught. I learned why placement matters because of perceptual maps, and what brands compete with one another. I personally prefer workbooks. I think I could use going over cluster analysis a bit more. I believe that analytics can’t tell 100% of everything, but it can be useful. I’d probably not totally believe that analytics are 100% reliable. Google Analytics can be used for my company to see where their traffic is coming from and advertise to those specific areas. Learning more about perceptual maps would be very useful, it’d be helpful if we could do this in class as a group activity!
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