Assignment 2 - Perceptual Map







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Assignment 1 - BCG Matrix

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Dustin Gregoire Professor Xu BUS 260 Thursday, February 7, 2019 BCG Matrix - Nike     What’s the point of using the BCG matrix? The BCG matrix is very useful for companies to analyze their business brand portfolio, its potential, and adjusting their strategies to reach their business goals. Some of these strategies might be to discontinue a less popular item or increase production on a rising star. In this BCG matrix, one will find multiple Nike products. Why Nike? Personally, I prefer Nike products over the other competitors. In addition to this, I’ve always thought that the Nike brand was very well advertised, along with having an amazing social media presence. That leads me to why I am researching more into Nike. From the type of items Nike produces, I will be analyzing the Nike Footwear line, the Nike Apparel line, and lastly the Nike Equipment line. I used information from Nike’s 2016 & 2017 annual reports, along with annual reports from 2017 made by Adidas, Pum...
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Assignment #3 - Dustin Gregoire

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For Assignment #3, I focused my map around Joseph’s of Portland, located on Fore Street in Portland. This assignment opened my eyes more to the physical locations of everything that has to do with Joseph’s of Portland’s day-to-day business. Since Joseph’s of Portland is a small locally owned business, all of the research done was from my perspective and thought process behind how the business is ran. Firstly, I marked Joseph’s of Portland as the blue market. Joseph’s of Portland is located within the Old Port, which is a nice shopping center for the state of Maine. Next, I marked Joseph’s closest competitors (in my opinion) in red. These competitors would be David Wood Clothiers, Life is Good, Portland Dry Goods, and Urban Outfitters. These are all successful clothing companies in the Old Port area who can take business away from Joseph’s of Portland. Lastly, I marked points of interest, basically places where Joseph’s of Portland could do advertising as their products...
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Discussion Questions - Ch. 5

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What does HHI index mean? Which industries are relatively less competitive? Why? The HHI Index is a measure of size of firms compared to the industry and how much competition is amongst them.  Increase in HHI mean a decrease in competition while increasing market power, and the opposite is vice-versa. Based on your answer to part 1, which type of market structure has higher advertising expenditures? Use the characteristics of each market structure to explain why this relationship might exist. Movie studios & restaurants need to spend more on advertising based on the fact that they have a lower HHI number. Vice versa, cereal and laundry detergent companies would have to spend less. Higher the HHI, lower advertising costs. Identify an industry of your interest and calculate HHI using the marketing share data online. For instance, if you were to calculate HHI for the ecommerce industry, you could use search queries like “ online ecommerce competition amazon eBay.” The ...
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