Ch9 Questions

In chapter 9, segmentation, positioning, and targeting were taught. I learned why placement matters because of perceptual maps, and what brands compete with one another.

I personally prefer workbooks.

I think I could use going over cluster analysis a bit more.

I believe that analytics can’t tell 100% of everything, but it can be useful.

I’d probably not totally believe that analytics are 100% reliable.

Google Analytics can be used for my company to see where their traffic is coming from and advertise to those specific areas.

Learning more about perceptual maps would be very useful, it’d be helpful if we could do this in class as a group activity!

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